One platform.No guesswork.

Any business that runs from Instagram. Food trucks, bakeries, florists, salons, custom-cake makers, nail techs, photographers, event rentals, car rentals. If your customers DM you to order or book, WavyOS turns every DM into a managed order automatically.

None. We build and configure everything: your storefront, your catalog, your prices, your policies, your pickup windows. You review and approve. Your portal is a phone-first dashboard you'll learn in a few minutes.

You're usually live within a day or two, once Stripe verifies your account. Your storefront goes up the same day, and the assistant is trained on your business before it answers anyone.

It is built so it structurally can't. Two separate checks run before a message ever leaves. First, grounding: every number the assistant produces has to appear in the data we gave it, which is your catalog and your rules. If a figure shows up that isn't in your numbers, the message is not sent; a safe fallback goes instead and the attempt is written to an audit log. Second, a guard reads every outgoing reply on both DM and SMS and blocks a specific list of things it must never say in your name: a health or allergy verdict, a promise you never authorised, a claim about a competitor. For genuinely custom work it doesn't guess at all: it collects the details and hands the order to you to price, which is the moment you saw in the demo on our homepage.

It stops and gets you, rather than improvising. When a customer needs a human, or asks something outside what it was given, the conversation is flagged, you're notified, and the assistant steps back from that thread. You can pick it up from your phone. Once you've handled it, the thread is marked resolved and the assistant knows not to raise the same issue again on the customer's next message. Questions it couldn't answer are also collected for you, so gaps in your setup surface as a list instead of as silence.

Both, and you don't need to open a laptop. You can pause the assistant for one specific customer while you handle them yourself, or pause the whole thing for your shop. On Pro you can do it by text: send PAUSE to your own business number and it stands down, send ON and it's back. It asks you to confirm first, so a stray text can't silence your shop by accident. You can also stop taking orders for a date, or switch to a limited menu, without turning the assistant off at all.

The first 5 clients pay $149/mo instead of $199/mo, locked in for life. Same software, same support, just a lower rate while we grow together. After 5 spots fill, Starter goes to $199/mo. Starter has no setup fee either way.

There's a 3.4% + $0.30 service fee on orders. That's Stripe's own processing cost (2.9% + $0.30) plus a small 0.5% platform margin for Wavy, bundled into one line item. Most of that number is Stripe's, not ours. You decide who pays it: pass it to the customer at checkout or absorb it into your pricing. Payments land straight in your Stripe account.

No contracts, and no minimum term. Cancel any time. On monthly billing, cancelling stops the next month's charge. Annual billing is a discount for paying upfront, not a commitment you're locked into: you can still cancel whenever you like, it stops the renewal, and you keep everything until the year you've paid for runs out. What it doesn't do is refund the unused part of that year, so choose annual because the discount is worth it to you, not because you're required to. Either way your customer data and order history are yours; we'll export to CSV on request.

The failure is retried, and if it still doesn't go through a human is put on it rather than the job disappearing. That's the actual design: one automatic retry after the transient cause has had time to clear, then it stops retrying and raises a flag that a person works. Your Instagram connection is checked every day and renewed automatically before it expires; if it ever does expire, that becomes an alert rather than a quiet outage you discover from an angry customer. Nothing about this depends on you noticing first.

Email addresses and phone numbers are stripped out and replaced with placeholders before any message reaches the AI, and card numbers never touch WavyOS at all because checkout happens on Stripe's hosted page. The assistant does keep what it needs to do the job: your customer's name, their Instagram handle, and, if you deliver, the delivery address. One honest exception: photos and voice notes cannot be redacted and go through in full. The full list, including what we don't claim, is on our security page.

Seriously enough to publish the list. Payments run through Stripe, so card details are never ours to hold. Every business's data is walled off from every other business's, enforced at the database, and a query that could reach across two shops fails our build before it ships. Email addresses and phone numbers are stripped out and replaced with placeholders before any message reaches the AI. And the access links we send your customers are stored only as one-way hashes, so the working link exists in their message and nowhere else. We don't sell customer data, ever. The full list, including the three things we refuse to claim, is on our security page.

The one-time setup fee covers three things bundled together: (1) state LLC filing fees, for example Virginia is ~$100, and we cover all states with filing fees up to $100; (2) a registered agent for year one (~$99/yr value), which keeps your home address off public state records; and (3) SMS/10DLC carrier registration and number provisioning. After year one, the registered agent renews at ~$99/yr directly between you and the agent; we'll remind you and recommend an affordable option. This is a business service we provide on your behalf, not legal advice.

We provision a dedicated business number through Telnyx and register it for 10DLC business messaging on your behalf. Customers text that number to order; your assistant answers 24/7 based on your business rules. SMS texting requires a registered business with an EIN, a US carrier requirement for A2P 10DLC messaging. On Pro, we handle this end-to-end: we file your LLC and register your SMS number for you. Carrier registration typically takes one to three weeks; the rest of WavyOS is live long before that, and your SMS line switches on when it clears. If you already have an LLC, it's faster.